Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple released its latest computer operating system update called macOS 15, or Sequoia. At this point, it’s unclear exactly ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

As Apple prepares for the iPhone 16 release, one former Apple Store worker shared how launch days involved intense ...

It’s been 35 years since the launch of the most important operating system you’ve never heard of -- and it was made by Steve ...

Wall St. Insights A recent analysis reveals that Apple Inc. (NASDAQ: AAPL) is the highest-rated computer brand. Its score ...

Here's what Apple Intelligence is, what tools exist (and when they'll arrive) — and a look at the history of AI at Apple.

Mac and iPad users are the most satisfied among computer users, according to a survey, with it pulling ahead of Samsung to be ...

With rising production costs for Michigan growers, Michigan State has teamed up with the USDA to create a robotic apple ...

Another signed Apple Computer Company check, along with a cassette tape autographed by Apple co-founder Steve Jobs, are up ...

stick with an operating system that's compatible with the equipment you already use, such as your smartphone, smartwatch, tablet and desktop computer. People already invested in the Apple ...

Private Cloud Compute is an entirely new kind of infrastructure that, Apple’s Craig Federighi tells WIRED, allows your ...