The Professional Women's Hockey League on Monday revealed the names and logos for its six franchises after playing its ...

The late 1940s ushered in a wave of unique, colorful logos for college sports. The trend continued ... the ibis is the first to reappear, a sign that clear skies are approaching.

The shield is the iconic NFL logo. Each of the 32 teams has a logo, too. Some are incredible, others classic, and some have outlived their usefulness. Time for a change? Unlikely. Here's our NFL ...

Meet the Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge and Toronto Sceptres.

Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters in white alongside the company’s ostrich logo silhouetted by a ...

The PWHL dropped their six new logos this week. As always, there were many who loved the logos, and some who didn't. It seemed near consensus that the least beloved logo for the second year league ...

Branding can be everything to a school. That’s why when Sexton went through a nickname change in 2023, it wanted an image that looked strong and fierce. Those elements led to the creation of a ...

The Toronto Sceptres’ combination of gold “T” and “S” initials appeared to be an Easter egg for Taylor Swift fans. Several “Swifties” noticed a suspicious resemblance to the global pop star wearing a ...

Apple is rolling out a big update to its Apple Sports app. As football season quickly approaches, the Apple Sports app now has full support for NFL and NCAA Football. There’s also a new “Stats ...

“I think anybody who has worked in sports or is a marketer ... potential leaks of the names and logos, the PWHL had every person involved in the process sign non-disclosure agreements, Scheer ...

The professional sports industry is a multi-billion dollar business. Every weekend, fans flock in their thousands to watch their favorite team play, whether it be a soccer match in the English ...

Bryson DeChambeau’s hat logo and shirt are turning heads at the 2024 U.S. Open. No, it is not a new apparel brand as DeChambeau is wearing the logo of his LIV Golf team, the Crushers GC ...